Darlene Tonelli

Steven Choi

“It’s your reaction to adversity, not adversity itself that determines how your life’s story will develop.”

Dieter F. Uchtdorf


Prior to joining Inter Alia Law, Steven was the General Counsel and Corporate Secretary at Flipp Corporation, the leading digital circular platform that connects millions of shoppers with their favourite retailers. He joined very early on (~25 people) and helped grow the company to 450+ people, with the company winning numerous awards along the way (Great Places to Work and Deloitte’s Best Managed Companies, to name a few). During his tenure at Flipp, Steven had a multi-faceted role responsible for legal, information security, information technology and administration. In his legal capacity, he was responsible for all legal matters, including, commercial agreements, employment matters, IP procurement, privacy matters and fundraising activities.

Before joining Flipp, Steven was in private practice at Gowling WLG (previously Gowling Lafleur Henderson LLP) in Ottawa in its IP department, where he primarily focused in patent law. Steven is a registered patent agent and a computer engineer.


  • When not practicing law, Steven loves spending time with his kids (Claire and Alex) and when they’re not around, he spends his time sweating at the gym.


  • University of Ottawa, LL.B
  • University of Waterloo, B.A.Sc., Computer Engineering



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